Love Piece, West 10th Window (NYC)
Time Equities Inc. Art-in-Buildings is pleased to announce the newest exhibition at the West 10th Window: Kristin McIver, Love Piece (neon, acrylic, desire).
Kristin McIver’s Love Piece reads ‘I LOVE, I WANT, I NEED’ in pink neon, enclosed in a clear acrylic box. The artwork, installed on the floor of the vitrine-like space of the West 10thWindow, becomes both a sign and a signifier . As such, Love Piece is a semiotic play on the contradictory nature of today’s art market and its slippery relationship with retail commodification.
McIver sampled the text featured in Love Piece from third party comments and reviews of her earlier artworks found on social media. Though the work’s first person voice may reflect the desires of the viewer, it is also a self-referential expression of the internet as an endless feedback loop of aspiration and alienation. Furthermore, Love Piece must always be titled in conjunction with its materials (neon, acrylic, desire), per the artist’s instructions. This refers to the viewer’s engagement as they recognize themselves as the ‘I’ addressed by the message. Through this process of interpellation, the viewer becomes both the subject and the object of the work.
The work also underscores the importance of context and the instrumental will of the artist: though presented here as a sculpture, this work would have radically different implications if found in another space that favors neon, such as a strip club, retail window, or bar. The work is thus imbued with the immaterial, linking it to a rich art historical lineage and a quality that cannot be acquired as a neon fabricator.